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Jcpenney Home Department

Kim Bhasin

Why J.C. Penney Is Still Flailing | Kim Bhasin | Posted 07.18.2013 | Business

J.C. Penney’s fully revamped home department, outfitted with gleaming displays of name-brand merchandise from Martha Stewart, Michael Graves, Bodum ...

Don't Apologize, J.C. Penney

Brie Dyas | Posted 08.13.2013 | Style
Brie Dyas

The rebrand brought in stylish goods at low prices. So, why did so many complain? And why did J.C. Penney actually raise prices after apologizing for the changes?