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Jcpenney Rebrand

Don't Apologize, J.C. Penney

Brie Dyas | Posted 08.13.2013 | Style
Brie Dyas

The rebrand brought in stylish goods at low prices. So, why did so many complain? And why did J.C. Penney actually raise prices after apologizing for the changes?

Kim Bhasin

J.C. Penney's Pricing Disaster Wore Down Workers | Kim Bhasin | Posted 05.02.2013 | Business

When J.C. Penney last month ousted chief executive officer Ron Johnson, aborting his disastrous turnaround campaign, one large group of employees quie...

Alice Hines

Mayor: J.C. Penney 'Slaps Us In The Face' | Alice Hines | Posted 08.02.2012 | Business

As new J.C. Penney CEO Ron Johnson courts the cool, elusive city shopper, one town is playing the role of an angry ex. "J.C. Penney, here again you...

Alice Hines

Frumpy Shoppers Want J.C. Penney Stores To Stay Frumpy | Alice Hines | Posted 06.09.2012 | Business

Donna Jones, 46, of Mikado, Mich., calls herself "frumpy and proud." Until a few months ago, the technical writer and mother of three found clothes...