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Don't Apologize, J.C. Penney

Brie Dyas | Posted 08.13.2013 | Style
Brie Dyas

The rebrand brought in stylish goods at low prices. So, why did so many complain? And why did J.C. Penney actually raise prices after apologizing for the changes?

Will Social Security Cuts Be the Democratic Party's 'New Coke'?

Dave Johnson | Posted 06.15.2013 | Politics
Dave Johnson

If there is one thing that the Democratic Party is "known for" -- their "brand" -- it is starting, expanding and protecting Social Security. Now this brand is at risk.

JCPenney Facing Scathing Criticism

Reuters | Posted 06.09.2013 | Business

* Already faces one call for resignation * Expert suggests investors might toss out board * Shares tumble 10 percent ...

Where It All Began: Chain Retailers' First Locations

Wallet Pop | Posted 05.25.2011 | Business

Before your favorite retail chain had locations all across America, they had to start somewhere. Some "birthing" stories are fairly well-known. For ex...