My cameraman that day was an avid reader, one of those people who always had a book with him. He had put it down to set up the shot and Bezos spotted it. The next thing he knows, the CEO of Amazon is firing questions at him. What book is that? Who's the author? What's it about?
The news on Friday about Amazon's Jeff Bezos giving $2.5 million to the effort of marriage equality in Washington State marked a milestone. And here we are, in a media firestorm over this pipsqueak, Chic-fil-A?
I am less interested in the business model than the value our culture is putting on what is still perhaps the most important news gathering institution in the world -- versus the value it is placing on a social media company.
Without question, naming your product is important. But it's also a great opportunity. The right name can distinguish you from the competition, as well as differentiate your product from seemingly similar offerings.