Today, consumers want brands that fulfill deeper emotional needs. Brands that are willing to be transparent and humble. Brands with sincere commitments to the environment, social equity and responsible governance. This is a far cry from consumer needs just a decade ago.
Mass collaboration in business was, until quite recently, a concept treated with suspicion. Today, we're seeing an explosion of collaboration that unabashedly taps the creative reservoir of the masses.
Fortune magazine released its annual list of the "World's Most Admired Companies" this week, and it's hard to say which is more incredible: some of the companies that made the list or those you won't find anywhere on it.