The life cycle of a brand is dictated by its ability to deliver the product welcomed by a wanting marketplace. When that product drifts into territory foreign to the consumer, the once reliable revenue streams created by these individual consumers will follow.
There is a lot of discussion about the future of the film industry. Jeffrey Katzenberg predicted recently at the Milken Conference that movie distribution will be completely reinvented in 10 years from now.
Bookstores are dying, reading scores are plummeting and the quality of entertainment sinks like a stone, weighed down by the receding interest of Gen-X and millennial audiences in any form of entertainment that takes too long to watch or too much attention to absorb.
Our elections have replaced horse racing as the sport of kings. Only these kings are multi-billionaire, corporate moguls who by the divine right, not of God, but the United States Supreme Court and its Citizens United decision, are now buying politicians like so much pricey horseflesh.