During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.
If you're in global business you need to read this book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel. It came out in 2011, though its many insights and research for over a decade are as timely now as when first published.
There are many ways to tell if someone is a great businessperson. But there's another, easier way of establishing whether someone is destined for greatness: You can ask them if they've read the effervescent What Great Brands Do by author and speaker Denise Lee Yohn.
At this time in our history, we are at a juncture where our new world order, high-tech based and globally interdependent, demands that goodness decides the new direction: the direction of justness and fairness.