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Jim Stengel

What Is Noble Purpose?

Lisa Earle McLeod | Posted 03.03.2017 | Business
Lisa Earle McLeod

As human beings we are hardwired to seek meaning and purpose in our lives. Nowhere is this more important than work, where we spend so many of our waking hours.

Cannes 2015 #Shingerview: Jim Stengel

David Shing | Posted 07.10.2016 | Media
David Shing

During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.

Redefining Global Business Leadership One Ideal at a Time

Cari E. Guittard | Posted 06.26.2015 | Business
Cari E. Guittard

If you're in global business you need to read this book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel. It came out in 2011, though its many insights and research for over a decade are as timely now as when first published.

The Big Mistake People Make About Noble Purpose

Lisa Earle McLeod | Posted 08.31.2014 | Business
Lisa Earle McLeod

Businesses with a Noble Purpose don't merely do good outside their business; their whole business model is based on adding value to their customers.

What Great Brands Do

Scott Goodson | Posted 03.29.2014 | Business
Scott Goodson

There are many ways to tell if someone is a great businessperson. But there's another, easier way of establishing whether someone is destined for greatness: You can ask them if they've read the effervescent What Great Brands Do by author and speaker Denise Lee Yohn.

The Era of High Ideals

Swati Desai, Ph.D., LCSW | Posted 07.10.2012 | Impact
Swati Desai, Ph.D., LCSW

At this time in our history, we are at a juncture where our new world order, high-tech based and globally interdependent, demands that goodness decides the new direction: the direction of justness and fairness.

Arianna And Jim Stengel Discuss Aligning Ideals With Business Growth

Huff TV | Posted 05.06.2012 | Business
Huff TV

Arianna sat down with Jim Stengel to discuss his new book, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies." "My favor...

Ideals and Ethics: The Next Business Edge?

Marc Stoiber | Posted 04.17.2012 | Business
Marc Stoiber

Morten Schroder of Van Houtte Coffee knows something about being a sustainability leader. In fact, Van Houtte has a long, proud history of adopting s...

You've Got... Jim Stengel

The Huffington Post | Posted 01.31.2012 | Small Business

Branding guru Jim Stengel discusses why Super Bowl advertising is vital for companies looking to establish their brand....