JJ serves as host as host of MSNBC's popular Your Business, the leading TV news program focused on entrepreneurs. It's a role she is uniquely suited for -- as the co-founder of GoodSearch, a New York-based search engine that donates 50 percent of its sponsored search revenue to the charities and schools designated by its users, she is a TV anchor who truly practices what she preaches, drawing on her own entrepreneurial experiences to help share advice and lessons with her fellow entrepreneurs. She started GoodSearch in 2005 with her brother Ken, and since its founding, the company has donated nearly $8 million on behalf of its users' favorite charities. JJ has also served as a correspondent for CNN and the director of marketing for Cooking.com. She "GoodSearches" for the Food Allergy Anaphylaxis Network, on behalf of her nephew, who suffers from a peanut allergy.