If you haven't been hunting for a new job for a while, you may be making these assumptions about job postings that are wrong. Or, at least, not totally correct. These are the most common bad assumptions I see job seekers make in their job hunting:
A job post is an advertisement. You're letting the world know about a fabulous opportunity at your organization. You want people to be lining up to apply, but the goal is to make them the right people.
At what point do we consider a person an expert? Most of us would expect an expert to have grey hair and a big Dr. in front of their name. However, this particular job title makes me rethink that idea -- Social Media Expert.