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Joe Fresh Flatiron Boutique

Joe Mimran of Joe Fresh Gambles on NYC

Zandile Blay | Posted 01.09.2012 | Style
Zandile Blay

This fall, the retailer is taking a gamble that American shoppers will love Joe Fresh as much as their northern counterparts do. But will New Yorkers, who have an overflow of fast fashion to pick from, buy what Joe is selling?