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McCain Repackages Himself, And May Fool Some Voters

Celeste Whiting | Posted 05.25.2011 | Home
Celeste Whiting

McCain's Straight Talk Express isn't about truth, facts or straight talk. It is about simple, short catch phrases -- verbal gestures that suggest populism and patriotism and the guy next door. The technique is meant to make a false impression, not to persuade on the merits of policy positions.