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John Warrillow Built to Sell

Why Your Personal Brand Shouldn't Be Your Corporate Brand

Dorie Clark | Posted 04.21.2015 | Business
Dorie Clark

The two money-making models -- Business-Builder and Expert -- are exact opposites, and if you try to blend them, you're not going to get far. You can succeed with either one, but you have to decide early on which you're going to pursue.