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Jordan Bitterman

(VIDEO) Marketing Veteran Bitterman: Advertiser 'Flight To Safety' Benefits Facebook And Google

Andy Plesser | Posted 07.25.2016 | Technology
Andy Plesser

CANNES - Marketing veteran Jordan Bitterman sees a "flight to safety" delivering advertiser dollars to places like Facebook and Google as marketers tr...

(VIDEO) Should Brands Make Content People Would Pay For?

Andy Plesser | Posted 10.30.2015 | Media
Andy Plesser

Yes; these days, brands are enthusiastically creating "content", the material publishers used to call editorial, in a bid to blend in and influence ...

(VIDEO) Weather Company Charges Into Mobile Video, Buoyed by Data

Andy Plesser | Posted 07.14.2016 | Business
Andy Plesser

CANNES -- One of the biggest benefits of data is that it can personalize the media business, especially through video, says David Kenny, Chairman and...

(VIDEO) Strong Buying with Great Efficiency are Top Tools for Brands, Mindshare's Bitterman

Andy Plesser | Posted 07.10.2016 | Media
Andy Plesser

CANNES -- This summer has become known as the season for media agency pitches, and clients are most eager for "tools and people," says Jordan Bitterm...

(VIDEO) Mindshare's Bitterman: "Inline Advertising" is the Next Big Thing

Andy Plesser | Posted 03.14.2015 | Business
Andy Plesser

LAS VEGAS -- Amazon has become a $1 billion advertising platform, but that's just the beginning of e-commerce related digital advertising says Jordan ...

Jaguar's 'Chicken Spot' is Example of Real-Time Response Marketing

Andy Plesser | Posted 03.12.2014 | Media
Andy Plesser

LAS VEGAS -- Jaguar's popular Chicken Vs Jaguar commercial is an example of the type of adaptive marketing that brands need to do these days, says Jo...

"Premium Video" Is Defined by Both Producer and Audience

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

What constitutes premium content is important as online video takes on a greater portion of new media budgets; eMarketer has said online video advertising will hit $2 billion this year, a 52% rise, and much of that will go to premium inventory.

Digitas' Jordan Bitterman: ROI for Online Video Advertising Is Double Television's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

2011-08-03-Screenshot20110803at11.13.34AM.jpg While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient.