Journal of Consumer Research

Supersizing Boosts Your Self Importance, Study Says

The Huffington Post | Posted 04.17.2012

Read More: Supersizing, Supersize, Portions, McDonalds Supersize, Journal of Consumer Research, Journal of Consumer Research Supersize, Obesity, Obesity Supersize, Mcdonalds, Supersize Me, Food News

What's the real reason consumers like their meals supersized? They boost a person's sense of importance, according to a new study. The report by Da...

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Using Cash Instead of Credit Could Lead To Healthier Eating

Posted 09.06.2011

Read More: Healthy Eating, Credit Cards Impulsive, Healthy Eating Habits, Diet, Unhealthy Eating Habits, Debit Cards Impulsive Spending, Journal of Consumer Research, Healthy Living News

Using debit and credit cards have become second nature to most people who don't want to run to the bank every time they're out of cash, but new resear...

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How Your Last Name Determines Your Buying Habits

The Huffington Post | Abby Wendle | Posted 05.25.2011

Read More: McDonough School of Business, Marketing, Kurt Carlson, Last Name Effect, Consumer Spending, Georgetown University, Journal of Consumer Research, Business News

When your e-mail inbox lights up with a new message advertising "Get it while supplies last!" how do you respond? Do you delete it, save it for later ...

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