Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.
This is the story of one of the thousands of silhouettes who roam war-zones every day so that we, thousands of miles away, can grasp what is happening on the front-line of wars that affect life on this continent too.
Mediaite.com's Power Grid uses an algorithm to determine the top voices in 12 different media categories. Does the feature inspire a narcissistic-type of journalism, with people trying to game the system?