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Judgment and Decision Making

Your Metaphor Is Misleading Me

Denise Cummins, Ph.D. | Posted 01.23.2014 | Impact
Denise Cummins, Ph.D.

When Federal Reserve Chief Ben Bernanke appeared on 60 Minutes to persuade us to bail out the banking system, he didn't bother with charts, figures or lengthy argument. Instead, he used something far more powerful: Analogy and metaphor.