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Justin Beiber Video

Did Justin Bieber Copy Aaron Carter?

EW.com | Posted 10.18.2012 | Entertainment

“Hey, Justin. Hey, it’s Aaron. I can’t come out tonight.” I need to talk about your video. On Monday, Aaron Carter tweeted, “Justin Biebe...

Marketers, Advertisers Can Learn a Lesson from Justin Bieber

Nick Lane, Christiano Covino, and Ryan Smale | Posted 08.07.2012 | Business
Nick Lane, Christiano Covino, and Ryan Smale

Any producer or agency that has had an Internet hit will tell you that contentʼs value, not "share-ability," is the most important key to virality.