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(VIDEO) JWT's Jeffrey Looks Ahead, Not Back, To Advertising's Creative Destruction

Andy Plesser | Posted 10.15.2016 | Media
Andy Plesser

Bob Jeffrey doesn't like losing. When the advertising agency exec lost out on some business from long-standing client Microsoft, Jeffrey took it hard...

(VIDEO) Millennials Will Transform the Way Agencies Work: JWT's Jeffrey

Andy Plesser | Posted 07.24.2016 | Business
Andy Plesser

When considering setbacks over the course of his career, J. Walter Thompson's Non-Executive Chairman Bob Jeffrey thinks of losing accounts, which he a...

Digital Commerce in China: Cheap Tricks or Deep Love?

Tom Doctoroff | Posted 06.16.2016 | Business
Tom Doctoroff

Chinese marketers - indeed, marketers everywhere -- need to "rebuild" corporate structures to align assets. True, "pain from change" is unavoidable. But downward vortex of commoditization will be more difficult to bear.

Better Selfies Through Chemistry

James Marshall Crotty | Posted 07.22.2014 | Technology
James Marshall Crotty

The selfie is here to stay, despite reports of its demise. Love it or loathe it, the self-portraits snapped with handheld devices that Ellen DeGene...

How To Reinvent Yourself By Being Your Own Brand

John Tarnoff | Posted 06.01.2014 | Fifty
John Tarnoff

'After 50, you have to chase your own brand, and become your own kind of leader.' This is Lori Bitter's advice to Boomers contemplating (or being forced to contemplate) a career reinvention.

WATCH: Superheroes Help Children In Brazil Kick Cancer's Butt

Posted 06.03.2013 | Good News

Superheroes are helping children in Brazil kick cancer's butt. A children's cancer center in Sao Paulo has joined forces with Batman, Superman, Wo...

Beyond Skeuomorphism: What's Next for Magazines?

Magda Abu-Fadil | Posted 06.25.2013 | Media
Magda Abu-Fadil

The real question is: with bigger smartphones and smaller tablets, what's to become of content and how do you reinvent it? That and countless other q...

Why Doing Good Is Good Business

David Eastman | Posted 08.27.2012 | Business
David Eastman

As emerging technology surges through the fast-emerging economies of the world, a power shift unprecedented in scope is inevitable. As marketers, we need to be prepared for it, and we need to be able to harness it.

China's Worldview Imperative: Don't Rock Our Boat

Tom Doctoroff | Posted 07.31.2011 | World
Tom Doctoroff

Everything that registers on China's international -- and, for that matter, domestic -- radar does so because it, directly or indirectly, impacts stability.

Managing China: Stimulating Creativity in a Sea of Convention

Tom Doctoroff | Posted 05.25.2011 | Business
Tom Doctoroff

To liberate ambition -- the dragon in the heart -- latent in every Chinese, a leader must perform the hat trick of making subordinates feel safe enough to dive into shapeless seas.

China's Digital Green Dam: The Party Capitulates

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

The vast majority of Chinese believe an empowered central government guarantees individual and national gain. But this is a clear case of an evolving relationship between rulers and ruled.

JWT Ad Agency Closing Chicago Office After Nearly A Century

AdvertisingAge | Jeremy Mullman and Rupal Parekh | Posted 05.25.2011 | Chicago

After 118 years, JWT is walking away from the Windy City. The 50 remaining employees of what was once the largest office of the world's largest adver...