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Keith Reinhard

(VIDEO) DDB's Reinhard on How Persistence Won Back the McDonald's Account

Andy Plesser | Posted 06.08.2016 | Media
Andy Plesser

More than most people, Keith Reinhard knows that persistence pays off.

Lessons from a Legend Part II -- Excerpts from Keith Reinhard's Any Wednesdays

Cari E. Guittard | Posted 01.14.2015 | Business
Cari E. Guittard

Keith, one of the original Mad Men, wrote Any Wednesday as a series of company-wide essays when he was at the helm of advertising giant, DDB Worldwide.

Lessons From a Legend - Excerpts from Keith Reinhard's Any Wednesday

Cari E. Guittard | Posted 11.28.2014 | Business
Cari E. Guittard

For many years I had the great privilege of working for one of the legends in advertising, Keith Reinhard, Chairman Emeritus of DDB Worldwide. Keith ...

The Global Five: Key Corporate Diplomacy Trends for 2014/2015

Cari E. Guittard | Posted 08.01.2014 | Business
Cari E. Guittard

The state of the American brand is abysmal, the U.S. Government is broadly seen as passive, reactive and ineffectual, and the private sector has been so preoccupied with the compounding economic crises that collective, strategic corporate diplomacy and global engagement efforts seem to have stagnated or fallen off completely.

Ad Researchers are Rethinking Their Role

Mike Smith | Posted 05.31.2014 | Media
Mike Smith

From where do we draw inspiration? Some say creative development in advertising is intuition or a gut feeling. Others may say it's an insight provided...

Public Diplomacy: "Out" for the U.S., "In" Overseas?

John Brown | Posted 05.25.2011 | World
John Brown

China and India's public diplomacy activities have grown extensively in our new century, even as the United States is seemingly abandoning the foreign policy tool.