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Kellogg School of Management

Why Brands Pass on the Super Bowl

Tim Calkins | Posted 01.29.2016 | Media
Tim Calkins

Despite its attractions, the decision to advertising on the Super Bowl is complicated. For some brands, the event plays an important role. Other brands will stand aside: the investment is only justified if the event is strategically important and the brand is confident it can stand out.

Amping Down the Anger: How to Heal the World in Three Simple Steps

Peter Himmelman | Posted 09.21.2015 | GPS for the Soul
Peter Himmelman

My wife told me a story yesterday that was unnerving to say the least. She'd been visiting a friend in the San Fernando Valley and stopped off on ...

What Creativity Is Not

Peter Himmelman | Posted 07.16.2016 | Healthy Living
Peter Himmelman

As an artist and musician I've been through countless periods where I'm just repeating the same thing over and over again. Just because I wear a porkpie hat, and have a little goatee, doesn't make me creative. Oftentimes, in spite of my job title, I'm the most dull, uncreative person in the world.

This Kickass Mechanic Is Smashing Stereotypes Surrounding Women And Cars

The Huffington Post | Kimberly Yam | Posted 06.23.2015 | Good News

Donning red stilettos, one mechanic is working to change the way women are treated by the car industry. Patrice Banks, of Philadelphia, is an auto ...

Suits & Singers: 4 Simple Truths Business Leaders Can Learn From Songwriters

Peter Himmelman | Posted 05.22.2016 | Business
Peter Himmelman

It's widely assumed that there's not much to tie business people and musicians together. Their clothes are different, their terminology's different, their products are different; but the needs of these two seemingly disparate types are remarkably similar. Here's how.

2015 Super Bowl Ads: The Best and Worst

Tim Calkins | Posted 04.04.2015 | Business
Tim Calkins

The 2015 Super Bowl was a tremendous football game that came down to the waning seconds. But, as the game unfolded, so did an interesting and eclectic set of ads.

A Freedom Seeker's First Impressions of China

Peter Himmelman | Posted 04.01.2015 | Business
Peter Himmelman

Becoming more open, more free, is always a risk to a democracy. And by democracy, I don't mean simply giving residents of a fascist regime some voting mechanisms as we've seen in the Middle East and elsewhere, I mean creating the open pathways of expression that are the hallmarks of a truly free society.

Social Media and the Super Bowl: How Has Technology Changed Super Bowl Advertising?

Tim Calkins | Posted 04.01.2015 | Business
Tim Calkins

The first order question remains as to whether to advertise in the Super Bowl, but a second order question now exists: what should a brand do around the Super Bowl?

A Weak Demand for Super Bowl Ads?

Tim Calkins | Posted 01.19.2015 | Business
Tim Calkins

On the surface, having a few spots left over in late November doesn't seem like a big concern. For a typical show, this would indeed be the case. The problem is that the Super Bowl isn't a typical show.

Elephant Ropes: Our Continuing Attachment to Fear

Peter Himmelman | Posted 01.04.2015 | GPS for the Soul
Peter Himmelman

In India, elephant handlers often train baby elephants to be submissive by chaining them to a post. They'll fight with all their will to break free. D...

A Skyscraper-Sized Risk for Chicago

Tim Calkins | Posted 01.05.2015 | Chicago
Tim Calkins

Sunday night Nik Wallenda walked on a high wire between three Chicago skyscrapers. He first walked from one of the Marina City towers to the Leo Burnett Building. He then crossed from one Marina City tower to the other while blindfolded.

A Descent into Madness in 500-1000 Words: What I Did on My Summer Vacation

Ari Garber | Posted 10.26.2014 | Business
Ari Garber

I don't really get a summer vacation. A small portfolio of businesses, multiple responsibilities to cherished long-term clients, and a fixer upper farmhouse dating from 1884 tend to put a crimp in the normal summer vacation model.

Listen To These 3 Songs Before Your Next Interview

The Huffington Post | Ryan Kristobak | Posted 08.10.2014 | Entertainment

Listening to 50 Cent's "In Da Club" has always been perfect for when it's your birthday, for when you're sipping Bacardi or when it's not your birthda...

Business Leadership, Governance, and a Victory for Adam Smith

Judith Samuelson | Posted 05.11.2014 | Business
Judith Samuelson

It's been a big travel month, speaking in Phoenix at GreenBiz--where oxymoronic ideas like "Sustainable Beef" took the stage; in Evanston, IL to drill...

Activism and Regulation in Global Commerce

Daniel Diermeier | Posted 05.06.2014 | Business
Daniel Diermeier

Key insights from the recent Kellogg-Aspen Institute Leadership Summit We're living in a time when business has become the main driver of economi...

Black Woman Named CEO Of Major Philanthropic Foundation

The Huffington Post | Rhonesha Byng | Posted 10.23.2013 | Black Voices

A black woman has just been named as president and CEO of one of the largest philanthropic foundations in the United States. According to a press ...

Joe Van Brussel

Graduate Students Across The Country Want A Blend Of Money And Meaning | Joe Van Brussel | Posted 11.16.2012 | Money

Where does getting a paycheck meet making a difference? For some students around the country, the often-separate goals are coming together in a variet...

Money Makes The Mouth Water, Study Finds

The Huffington Post | Alexander Eichler | Posted 11.16.2011 | Business

For all the reasons to pursue wealth that seem to be rooted in rational self-interest -- money gives you more opportunities and greater freedom; it re...

Laura Stampler

Working Moms: Work-Life Balance Affected By Language Used, Kellogg Study Finds | Laura Stampler | Posted 10.30.2011 | Women

Very few employers have figured out how to make work -- and life -- manageable for working mothers, but what if it's not just our work-life policies t...

Northwestern Study Shows Students What Aging Looks Like

Chicago Sun-Times | Patent Baristas | Posted 05.25.2011 | Chicago

What if, as a 20-year-old, you could look into the future and see your future self -- as a droopy, liver-spotted 60-something? Maybe you'd freak ou...

Marketing in Today's Digital Culture

Patricia Martin | Posted 05.25.2011 | Technology
Patricia Martin

The relevance of the MBA degree to success in marketing has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference. Here are a few things I learned.

Politics Meets Brand Design: The Story of Obama's Campaign Logo

Ben Arnon | Posted 04.21.2015 | Media
Ben Arnon

The Obama campaign logo represents a break from the conventional notions of political logos and candidate branding. Many would argue that it is one of the most innovative political logos of all time.

Northwestern Considering Graduate Programs In India

The Daily Northwestern | Christina Chaey and Nathalie Tadena | Posted 05.25.2011 | Chicago

Northwestern's Kellogg School of Management and Medill School of Journalism are still considering the possibility of opening a joint graduate program ...

Drunk Kellogg Students Go Overboard At Field Museum

Chicago Sun-Times | Andrew Herrmann and Shamus Toomey | Posted 05.25.2011 | Chicago

Sue, Chicago's iconic T. rex, likely saw some pretty wild stuff 67 million years ago, but a Northwestern University grad school party at her Field Mus...

Chicago's Best Business Schools

Crain's Chicago Business | Matthew Carmichael | Posted 05.25.2011 | Chicago

Northwestern University's Kellogg School of Management ranked No. 1 for the third straight year on Crain's ranking of MBA programs, beating out the Un...