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Ken Auletta Googled

YouTube Lost $200 Million Last Year, Profitability Will Come with Pay-Per-View, Ken Auletta (video)

Andy Plesser | Posted 06.10.2013 | Business
Andy Plesser

YouTube, which was expected to lose $500 million in 2009, probably lost only $200 million last year, helped by a successful advertising strategy, ...

Ken Auletta's Google Book Blackballed By Chinese Government

AP | CARA ANNA | Posted 05.25.2011 | Media

BEIJING — A writer for The New Yorker will not promote his new book about Google during a China visit after being warned the media are restricte...

Google Go-Founder Sergey Brin Concedes Lack of "Emotional Intelligence" says the New Yorker's Ken Auletta (video)

Andy Plesser | Posted 06.10.2013 | Media
Andy Plesser

Google co-founder Sergey Brin conceded in an interview that Google's management lacks "emotional intelligence," said the New Yorker's Ken Auletta,...

Ken Auletta's Google Book: Eric Schmit Wants To Build "$100 Billion Media Company"

TechCrunch | Posted 05.25.2011 | Media

Googled is not published yet, but I managed to get my hands on a copy of the uncorrected proofs. One of the most startling assertions Auletta makes ri...

Ken Auletta; 10 Things Google Has Taught Us

Fortune | Ken Auletta, Contributor | Posted 05.25.2011 | Books

In researching his new book, Googled: the End of the World as We Know It, to be published next week by Penguin Press, author Ken Auletta had extensiv...

Ken Auletta: Google Staff Lacks "Emotional Intelligence"

WWD | Posted 05.25.2011 | Media

The New Yorker's Ken Auletta, interviewed onstage by The New York Times' David Carr, talked about what he'd learned reporting his recent book on Googl...

Googled: An Excerpt From Ken Auletta's New Book

Posted 05.25.2011 | Books

Googled by Ken Auletta On a sunny July afternoon in Sun Valley, three friends who had competed and cooperated for a quarter century -- Robert Iger,...

Fall 2009 Book Preview: Publishers Bring Out The Big Guns

WSJ | ALEXANDRA ALTER | Posted 05.25.2011 | Media

This season, many publishers are counting on star-studded fall catalogues to turn around a dismal year. Battered by the drop in consumer spending, mo...