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Multilingual Superbowl Ad Displays Linguistic Diversity -- and Native Heritage

Nataly Kelly | Posted 04.08.2014 | Business
Nataly Kelly

Coca-Cola featured the Native American language Keres in the ad, a fact that probably went unnoticed by all but around 11,000 people who actually speak this ancestral language. The song lyrics did not even exist in Keres prior to the Coca-Cola project -- they had to be translated, which was no small task.