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Kids Advertising

Could 'America's Sweetheart' Be the Gateway to Kids' Consumption of Diet Sodas?

Rose Cameron | Posted 01.23.2014 | Healthy Living
Rose Cameron

Taylor Swift has the power to influence kids on an emotional level that can rival any popular celebrity today. Her endorsement of Diet Coke jeopardizes kids' ability to make healthy decisions and could lead to a doorway introducing our kids to the consumption of diet sodas and a relationship with the Coca-Cola brand.

According to Kids, Coke and the Critics Are Missing the Point

Rose Cameron | Posted 03.29.2013 | Business
Rose Cameron

The industry doesn't get it. Not many kids crave Coke or sip it from that iconic bottle because it is 'sugar and fizzy water,' they love or loved Coke because of its marketing.