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Kim Kardashian Perfume

Six Reasons Why Your PR Campaign Isn't Working

Rebekah Epstein | Posted 06.15.2013 | Small Business
Rebekah Epstein

PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.

How Do I Smell? Use Twitter to Survey Customer Wants

Susan Harrow | Posted 06.10.2012 | Money
Susan Harrow

When she decided to develop a perfume, Kim Kardashian didn't guess what her almost eight-million Twitter followers wanted; she asked them.

How The Kardashians Made $65 Million in 2010

Posted 05.25.2011 | Entertainment

Throwing a party? Kim Kardashian would love to attend -- if you've got a couple hundred thousand dollars to spare. The ubiquitous Kardashian family (...