These are people who decide or influence what we read when it comes to this exciting new form of digital content. And more importantly, they are starting to put their stamp on popular culture and mainstream journalism.
If there's any gloomy note in the findings for the third quarter, it's the outlook for new fiction in the e-book single marketplace. There appears to be very little appetite from consumers for short fiction from unknown or relatively unknown authors.
Summer is usually a sleepy time of the year for the publishing business, but there were several fascinating developments in the world of e-book singles the past three months that were either overlooked or underreported.
Who knew there'd be a receptive audience for a work about a ballet performance in Paris from exactly 100 years ago? But the strength of the Wolcott name -- he's the cultural critic for Vanity Fair -- helped drive sales in its first week on the digital book shelf.
Mishka Shubaly's writing grabs you by your neck, his thumb fingering the delicate pulse by your throat. He's going to tell you about himself, and the reason you can't stop reading? It's because he also seems to know a thing or two about your inner life.