Your Amazon ranking has nothing to do with sales. Although many authors are obsessed with it and like to send out mass e-mails to friends and family when the number drops, unfortunately, all your ranking means is that people are looking at your page.
After several years of deliberation, I finally purchased a Kindle. I now own my very own digital reading device which has all the books I can read on it. There's lots that's unsettling about the device, but that's not entirely bad -- just caused a bit soul searching.
Because the University of Wisconsin Press had done such a bang-up job on my memoir My Germany--which got me three different tours, two in Germany--I gave them Assault With a Deadly Lie, and the cover they came up with knocked me out. So I decided the older Nick Hoffman books needed a makeover.
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I love magazines, which is why I am alarmed and dismayed by the fact that they're doomed. How do I know? I've read about it, of course. In magazines.
Since most books don't even earn out their advances (or in the case of self-published books their expenses), the focus shouldn't be on what it costs to produce an e-book but rather on the monetary value we as a culture place on the experience of a good read. For my own part, I think it's invaluable.
Next to the long and storied history of the print book, the eBook is still in early infancy, and that is what makes it so fascinating to study. In the coming years, the content and context of eReading are certain to evolve greatly.
As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
I don't want my new relationship with a book, with all its promise of knowledge and thrills and emotions, to start with the action. I want that slow build of courtship that leads to longer and deeper satisfaction, which only a few "get-to-know-you" pages can supply.
Hanukkah is here, and it's just a few days left before Christmas --- you're running out of time to get this perfect gift, everybody! But there are still plenty of options to find that perfect item.
They say good things come in small packages. Tech toys may not be the biggest items your kids will unwrap this year, but they certainly will be full of good stuff.
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We share stories and rhymes about creatures who slither and fart. We laugh. He points at the illustrations. As soon the poem chimes to an end, he asks for another. I begin to read more slowly.
The problem is we've reached 'Like' saturation. Every time we access social media we're asked to comment, follow, respond, reply, and share. To like is to associate, to comment is to involve ourselves, to share is to take ownership.
I have a strict policy in my house. No MMO games, or rather -- no MMOs that are actually enabled online. I know, some of you parents and grandparents are saying, "What? What's an MMO?"
While many people can write Kindle books, many do not know how to tap into the power of writing books that become bestsellers.