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Kit Yarrow

What's The Going Rate For a Lost Tooth Nowadays?

AP | JOSEPH PISANI | Posted 10.29.2013 | Parents

NEW YORK — Days of finding a quarter under your pillow are long gone. The Tooth Fairy no longer leaves loose change. Kids this year are getting...

Even the Experts Are Imperfect Holiday Shoppers

Kit Yarrow, Ph.D. | Posted 02.15.2012 | Business
Kit Yarrow, Ph.D.

A lot of people will get to the end of the holiday shopping season wondering if they could have done better: spent less, gotten better deals, found better gifts or shopped more efficiently.

Peak Performance Holiday Shopping

Kit Yarrow, Ph.D. | Posted 01.25.2012 | Business
Kit Yarrow, Ph.D.

If you've ever gone over budget, purchased a gift you later regretted or impulsively purchased a $25 Christmas tree ornament, you're not alone. Shopping under pressure is rife with physical and mental landmines. Follow these five tips for a performance edge in shopping.

Shoppers Are Singing New Tunes

Kit Yarrow, Ph.D. | Posted 11.29.2011 | Business
Kit Yarrow, Ph.D.

Retail sales have remained relatively flat this year. But how people choose to spend is shifting from a fear-based bunker mentality to one that balances basic needs with small luxuries and indulgences.

Soaring Prices No Match for Empowered Consumers

Kit Yarrow, Ph.D. | Posted 06.19.2011 | Business
Kit Yarrow, Ph.D.

Consumers shop differently now than they did before the recession. What might have started as a desperate hunt to get more for less turned into greater mastery of the marketplace.

The Behavioral Economics of Tax Refunds

Kit Yarrow, Ph.D. | Posted 11.17.2011 | Healthy Living
Kit Yarrow, Ph.D.

Obviously a large refund means you've overpaid your taxes during the year. Yet only 19 percent of Americans receiving refunds plan to reduce their withholdings. Why?

Six tips for happy returns

Kit Yarrow, Ph.D. | Posted 11.17.2011 | Healthy Living
Kit Yarrow, Ph.D.

One out of three American shoppers will head to the mall this week to return a holiday gift. That amounts to nearly 50 billion dollars worth of reject...

Holiday Shopping Tips From an "Expert"

Kit Yarrow, Ph.D. | Posted 05.25.2011 | Style
Kit Yarrow, Ph.D.

Since I study consumer behavior, it's actually part of my job to go shopping. Though my focus is on the mindset of consumers and the marketing tactics of retailers, I've also picked up a few shopping tips.

A Generational Chasm in Spending Ideals

Kit Yarrow, Ph.D. | Posted 11.17.2011 | Healthy Living
Kit Yarrow, Ph.D.

Today, 62% of Americans are spending less than they did at the start of the recession. 72% say they buy less expensive brands, 57% have cut back on va...

Guys Gone Wild -- for Grooming Products

Kit Yarrow, Ph.D. | Posted 05.25.2011 | Style
Kit Yarrow, Ph.D.

Guys are so eager to smell like "the man your man could smell like" that for the first time in history they're spending more on personal care products than women.

Quiz! Are You Entitled?

Kit Yarrow, Ph.D. | Posted 11.17.2011 | Healthy Living
Kit Yarrow, Ph.D.

The entitled person is more likely to be dissatisfied or unhappy than those whose expectations are aligned with society and the needs of others.

Why Pop-Ups Work Now

Kit Yarrow, Ph.D. | Posted 05.25.2011 | Home
Kit Yarrow, Ph.D.

Last week Trattoria 1910 opened in a bleak little alley a couple of blocks away from my university. The restaurant has been sold out every day since...