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Know Your Customer

A Master Marketer's 5 Key Insights

John Bowen | Posted 04.05.2016 | Business
John Bowen

As entrepreneurs, we want to attract a steady stream of pre-qualified clients or customers who are perfect for us -- people to whom we can bring treme...

When "Sealing the Deal" Doesn't Involve a Beer

Penny Herscher | Posted 05.25.2011 | Business
Penny Herscher

Before you pick up the phone to hawk your wares to a prospect, ask yourself: What is the thing you are going to talk to them about that is about them, not about you?

What Are We Going to Do About Gambling Addicts?

Don McNay | Posted 05.25.2011 | Business
Don McNay

My solution to gambling addiction would be same one that seems to be helping keep track of sexual predators: A national registry. If widely shared, such a list could prevent addicts from any legalized gambling.