I think that this whole campaign is sort of the very antithesis of what Kickstarter is about. Correct me if I'm wrong but I've always seen Kickstarter as a place for artists without industry support to go to make their dreams come true.
They always say that where there is a will, there is a way. And the way that the Veronica Mars movie is picking up speed, the fans will be enjoying the payoff of the film's labor of love in the very near future.
I do worry about the various ways this can go horribly wrong. I do worry that studios will eventually start seeing this as a business model when dealing with geek properties. "Pay us $5 million and we won't cancel Revolution!"