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Kristi Argyilan

IPG's Magna Global Joins AOL "ONE" as Charter Partner, Kristi Argyilan explains

Andy Plesser | Posted 05.26.2014 | Business
Andy Plesser

SAN FRANCISCO - Today, AOL announced the  organization of its programmatic advertising operations into a new entity which it calls "ONE."   Joining ...

Custom Content is Powering the Automation of Media Buying at Magna Global

Andy Plesser | Posted 04.05.2014 | Business
Andy Plesser

Magna Global, the media agency of Interpublic Group Mediabrands, has a goal of moving 50 percent of its media buying into an automated system by 2016....

Magna Global NA President Argyilan: Media Buying Models "Will Fall Apart in Two Years"

Andy Plesser | Posted 11.09.2013 | Media
Andy Plesser

SAN FRANCISCO - Hold on to your hats. The decades-old way advertising has been bought and sold could start to collapse in 24 months. "A lot of media...