When my campaign to raise $100,000 in 30 days failed, I was forced to ask myself some very tough questions. In speaking with others, I've found that these are questions few people think about before embarking upon a crowdfunding campaign.
Recently, I asked Co-Founder and CEO of Kuli Kuli Lisa Curtis her opinion on how to develop a new product because she is currently operating a successful startup that is in the process of developing a new healthy energy drink.
When you shoot for the moon, you're going to get battered by rejection long before you reach any stars. I've found that the key to continuing the journey is to not let failing make you feel like a failure.
When I ran a crowdfunding campaign for Kuli Kuli last May we had zero money, no full-time staff and a network that consisted mostly of other broke 20-somethings. And yet, within a day we had raised $22,000.