A man with a long beard, exotic accent, flowing robes and a staff enters the mainstream American culture of Phoenix and becomes a beacon for the most assimilated people in the city. It is as if his otherness transmits an aura of authenticity, spiritual profundity and religious truth.
He traveled to India, where he found the swamis "just as phony as those I met in America." He came up with an idea: What if he pretended to be a guru and made a film about it? Would people start following him or see through it?
I'd always wanted to make a movie about 'us' -- about our inner, "spiritual" lives. So, I impersonated a wise guru from the East named Kumaré and started a following of real people in the West.