How Your Last Name Determines Your Buying Habits
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McDonough School of Business,
Marketing,
Kurt Carlson,
Last Name Effect,
Consumer Spending,
Georgetown University,
Journal of Consumer Research,
Business News
When your e-mail inbox lights up with a new message advertising "Get it while supplies last!" how do you respond? Do you delete it, save it for later ...
The Huffington Post | Abby Wendle | Posted 05.25.2011