iOS app Android app

La Michoacana

La Michoacana Ice Cream: Stubborn Peter Pans or Viable Economic Model?

Luis A. Marentes | Posted 08.02.2014 | Latino Voices
Luis A. Marentes

To anyone far removed from the Wall St. titans of finance, it would seem that this huge chain of ice-cream stores is a model for successful business. This was my impression until a couple of weeks ago when I read "Business in Mexico: The Peter Pan Syndrome," published in The Economist.