While Jeb Bush dithers, there's much to be said about his opponents' slogans. What's escaped the white gloves of so many branding gurus is an analysis of the influence plays that support them. They tell a deeper story of the candidate's intentions and interests.
To many Americans, the process of proposing, passing and implementing the Affordable Care Act has amounted to a game of political power and survival. This week hardened that perception as one senator and one president ran plays to breath life into Obamacare.
At the risk of stating the obvious, there's a fox in the Obamacare hen house. It comes in the form of House Republican leaders, Senate Minority detractors and rich surrogates like the Koch Brothers and their Americans for Prosperity storefront.
Hillary's is a sideshow that will be countered later. But Cruz's circus is playing now and it's being panned, not only by House Speaker John Boehner and Senate Minority Leader Mitch McConnell but by Barack Obama and top Democrats.