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Are Words Appreciated Anymore?

Richard Laermer | Posted 03.24.2012 | Business
Richard Laermer

These days people communicate in funny ways. I often wonder if anyone is paying attention to the words they write down (forget what they say -- we eit...

A Farewell to BlackBerry: The End of the Affair

Richard Laermer | Posted 01.11.2012 | Small Business
Richard Laermer

BlackBerry Inc. has sadly morphed into one more in a long list of corporate doofuses whose right hand and left hand refuse to communicate.

Athens: New World to Emulate

Richard Laermer | Posted 12.28.2011 | World
Richard Laermer

After a week here I believe that these leaders are childish and scared to change; and that Greek professional workers will never accept those in power.

Bad News Is Good News: All in the Pitch

Richard Laermer | Posted 11.06.2011 | Business
Richard Laermer

Are you in business? You want to generate north-leaning numbers? Locate something you can tout that will make people feel horrific -- and then explain why you're around to lean on.

The Last Decade & Mediocrity: A Look Ahead

Richard Laermer | Posted 11.17.2011 | Healthy Living
Richard Laermer

There's a Kurt Vonnegut short (very short) story called Harrison Bergeron. In it the United States Handicapper General, under the auspices of the 211t...

How to Know if Your Client's an Incurable Ass

Richard Laermer | Posted 05.25.2011 | Business
Richard Laermer



This post has been a long time coming. If you work for a living, 

every now and then you are fortunate to have dreamy clients - the one...

Seven Signs the Recession's Still Ramming Us

Richard Laermer | Posted 05.25.2011 | Business
Richard Laermer

This is not a rant. It's a reintroduction to something you knew in 2009 all too well: The Great Recession. People tried to tell us it was over. I, li...

10 Mistakes Businesses Make Daily...and 10 quick-fix solutions

Richard Laermer | Posted 05.25.2011 | Business
Richard Laermer

During the last mercurial cycle, I asked several super-successful types what killed businesses. If we can somehow work on eradicating a few simple mis...

Sorry, Big Doesn't Get the Job Done!

Richard Laermer | Posted 05.25.2011 | Business
Richard Laermer

The CEO of a fast-growing software company recently smacked me with a question: Why should he hire RLM PR, a 13-person firm, instead of a so-called na...

Sleep: Memory, Technology And The Future

Richard Laermer | Posted 11.17.2011 | Healthy Living
Richard Laermer

Despite the initial promise of sleep learning, the general consensus in the scientific community is that such research is outdated. However, the same collective seems to be taking another look at sleep now.

This Title Could Never Do Justice to How Much Christmas Is Pissing Me off This Year

Richard Laermer | Posted 11.17.2011 | Healthy Living
Richard Laermer

Can we get rid of this two week hiatus--and move on over to 1/04/10? Do we need the time off that badly? Am I Scrooge-worthy? Or am I just sensible?...

The Myth of "Personal Branding"

Richard Laermer | Posted 05.25.2011 | Business
Richard Laermer

"Personal Branding" is a term that gets bandied about at every cocktail party despite not having any real discernible meaning.

The Decade is Starting Anew -- Maybe We Will Too

Richard Laermer | Posted 11.17.2011 | Healthy Living
Richard Laermer

These 10 years have been so difficult to define; even before the 1960s, 1970s, 1980s, and even the hardly explicable 1990s ended, we knew what they meant.

Have Balls; Mortgage Will Follow!

Richard Laermer | Posted 05.25.2011 | Business
Richard Laermer

Hey everyone; guess what! The chips have now fallen ... so go get some off the floor.

"Kidlessness" or, It's Not About the Children

Richard Laermer | Posted 11.17.2011 | Healthy Living
Richard Laermer

As you know, unruly children make the kidless nuts! Pals complain about their messy homes all the time. I tell them: "I didn't tell you to have them."

Gay, Gay, More Gay: Can't We All Just Get It Straight?

Richard Laermer | Posted 05.25.2011 | Politics
Richard Laermer

A state that recognizes same-sex marriage is entitled to have its "public act, record, and judicial proceeding" (and marriage is arguably all three) respected by all the other states.

Tell The Truth: You're a Real Storyteller

Richard Laermer | Posted 05.25.2011 | Media
Richard Laermer

The success of Angela's Ashes taught us that the most popular stories that seem to resonate with readers and spur new and positive changes are often the true ones.

Much Ado About So Little It Hurts

Richard Laermer | Posted 05.25.2011 | Media
Richard Laermer

The issue before the Senate is simple: Is the nominee qualified to sit on the Court? The answer: Yes. All the kvetching about how a nominee's race shaped her worldview is for the cameras, baby.

Dramamine & "American Idol": Whose Country's Making Me Sick Now?

Richard Laermer | Posted 05.25.2011 | Entertainment
Richard Laermer

I am sick of all this idle chatter. And then.... Last night millions (100? 50? Does it matter?) watched the annual crowning of their Idol on FOX. Ye...

Celebrity Athletes: Could the Marketing Game Be Played Out?

Richard Laermer | Posted 05.25.2011 | Entertainment
Richard Laermer

Being famous means being memorable, never forget. Big corporations want characters. Buzz is about who talks about whom. That will never change.

The Coming Newspaper Renaissance: Instructions for Survival

Richard Laermer | Posted 05.25.2011 | Media
Richard Laermer

From whence will the Newspaper Renaissance hail? It will start with papers moving away from their belly-buttons and instead examining their core businesses.

Why We're Gadget Freaks (It's Not as Simple as You Think)

Richard Laermer | Posted 05.25.2011 | Style
Richard Laermer

We can't perfect our lives and our world is far from it, but we can perfect the perfect PDA. Or nose hair trimmer. Or card shuffler (note to self: time to get one of those).

Amazon Failure, the Future of the Corporation and "Crisis Communications 101"

Richard Laermer | Posted 05.25.2011 | Business
Richard Laermer

Amazon moved gay, lesbian, and transgendered books to their Adult section. They say it was a re-categorization error which would have been a plausible excuse if they corrected it immediately.

Spitzer, Spitzer, Spitzer: A Cautionary Tale Of No

Richard Laermer | Posted 05.25.2011 | Politics
Richard Laermer

Whoever did the training for Spitzer should go back to selling shoes -- it's that simple.

"Punk Marketing" In a Recession

Richard Laermer | Posted 05.25.2011 | Business
Richard Laermer

Chances are things are going to get bad before they get better. This is where you earn your stripes as a marketing pro.