I joined Birchbox myself although "beauty" is not my goal. (I've given up on that.) But I can't wait every month to see what they send me . It's always a neat surprise and worth a lot more than the $10 it costs.
Beyond all of the indulgence of VIP lists, select tables, black tie and gown, meet and greet stuff at this gathering is that there were real moments of serious policy and political discussion that were not trivial.