If you wonder what the deal with Lance is about, just look back at those bank CEOs, and what they did to millions of people. They cheated, they got outed, they got caught, and then they tried to pretend that they were victims.
Lance Armstrong did show some nerves, but very little sadness -- which is the emotion he should have been feeling if he was truly sorry for his cheating and lying. He also showed anger at the accusations, and defiance, which leads me to believe that he still thinks he was justified.
Considering Lance Armstrong spent his life letting countless others look foolish in order to maintain his own glorified image, it is hard to fathom that Livestrong was anything but another byproduct (albeit a positive one) of obsessive pride.