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Language Strategy

Four Reasons Your Business Needs a Language Strategy

Judy Verses | Posted 08.05.2015 | Business
Judy Verses

Your company might be growing, but are you ignoring critical shortcomings in client relations or missing out on opportunities for greater growth, efficiency or collaboration? As business leaders in 2015, we need to avoid this blind spot to stay ahead of the curve.

Political Ads: America's not really listening anymore

Michael Maslansky | Posted 12.01.2012 | Politics
Michael Maslansky

Political advertising is a medium long associated with dishonesty and cheap shots--not the most persuasive stuff. But today's ad wars are wasting ad dollars. The skyrocketing sums would be better spent on talking policy without mentioning any party or any hot-button political words.