Most people don't carry their laptop or tablet around all day, but how many people do you know who go anywhere without their mobile phone? I never go out the door without checking that I have my keys, my wallet and my phone.
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We continue to use traditional descriptions but these new devices create a new set of behaviors and interaction for consumers. Marketers need to find ways to connect and be part of the experience.
We are living in the attention economy. And the only way to survive, or better still to win, in it is with better storytelling. With more creativity. That's the real story at CES.
Tech geeks, meet the feds.
That will be a notable theme emerging from the Consumer Electronics Show that begins Thursday in Las Vegas. The Obama ad...
The convergence of the Internet, TV and movies is not only ever-more pronounced this year, it's becoming a mature industry.
If the purpose of marketing is to sell you something you never knew you needed, then this place is a marketers dream.
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