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Latino Consumers

Beyond the Hispanic Mindset -- A Contemporary Approach to American Latino Consumers

Tatiana Pagés | Posted 09.29.2013 | Latino Voices
Tatiana Pagés

For years, there has been an ongoing dispute surrounding the use of the term "Hispanic" or "Latino." What's the big deal, some might say? After all, these are just names used to identify certain ethnicities, and what's really in a name anyway?

Skepticism of Green Marketing -- Big Trouble When Addressing Latinos

Graciela Tiscareno-Sato | Posted 06.17.2012 | Green
Graciela Tiscareno-Sato

The American Latino consumer community is a highly skeptical community, generally speaking, but one with deep cultural connections to the earth, to creative reuse and to conservation.