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Latino Customers

Jillian Berman

Target Turns To Hispanic Shoppers For Salvation | Jillian Berman | Posted 03.06.2015 | Business

Target executives are betting on young Hispanic adults to help shore up the company's future.

The Latino Market Is Open. Really.

Lizelda Lopez | Posted 06.15.2013 | Latino Voices
Lizelda Lopez

The U.S. marketer's Latino dilemma in a nutshell: When it comes to reaching Latinos, U.S. marketers are being severely hampered by a set of very false assumptions.