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Latino Market

Auto Industry Races To Adapt To Changing Latino Market

VOXXI | Susana G. Baumann | Posted 09.23.2013 | Latino Voices

September through December is the time of year when new car models come “out of the oven.” Historically, car manufacturers have relied on the loya...

Yahoo's Javier García Talks Tackling The Hispanic Market

VOXXI | Federica Longo | Posted 07.28.2014 | Latino Voices

Born and raised in Colombia, Javier Garcia has always been searching for opportunity. From the first time he left home to attend Wharton School of Bus...

The Latino Market Is Open. Really.

Lizelda Lopez | Posted 06.15.2013 | Latino Voices
Lizelda Lopez

The U.S. marketer's Latino dilemma in a nutshell: When it comes to reaching Latinos, U.S. marketers are being severely hampered by a set of very false assumptions.