Once again, we have been "discovered" but this time, instead of being a passing fad, there is more discussion on how to reach and connect with this increasingly growing political, economic and educated demographic.
Folks, it is a new day in America. There is a new kind of rhythm in the streets. There is a new kind of voice in the fray. There is a new kind of optimism in the wind. Welcome to the Obama Era.
Latinos have a great deal at stake in the debate over the fiscal cliff. Not only are Hispanics a growing share of the electorate that will continue to amplify its voice in the political process, they are an increasingly vital force in our economy.
After the results of the presidential election, even far right Republican Sherriff Joe Arpaio, famous for his bullish anti-immigrant stance, says that he wants to work with the Latino community.
With these characters anchoring the GOP to a losing past, will the party be able to change direction on immigration enough that they will be able to win national elections again?
In their desire to rehabilitate their anti-immigrant image, Republican lawmakers have been scrambling to put forth immigration bills far short of anything comprehensive as initially called for by House Speaker Boehner.
The principles are thoughtful, fair, humane and pragmatic. They also reflect the unity of the Latino community -- regardless of subgroup, geography, or party affiliation -- on the issues surrounding immigration.
Is "big" vs. "small" government even a valid question anymore? A robust defense of entrepreneurship and the private sector is still politically popular, but Latinos -- like many younger Americans - don't see this as mutually exclusive with more government.
Despite the strides made during election 2012 to ensure that Latino representation at the state and congressional levels is beginning to mirror the demographics of our country, there is still much work to be done.
Latinos aren't fooled by such measures that reward one set of immigrants over others and, most importantly, don't provide a path to citizenship for individuals who are every bit American.
There is someone whispering in a millionaire's ear telling him that George P. Bush will win Latinos over to the GOP. He just needs to remember one important thing: This ain't his granddaddy's Texas.
The GOP went a long way during the primaries and in the general election to create a critical mass of opposition to their exclusionist policies. Can they undo the damage done?
This election, three things in particular were very good for "undocuqueers": Latinos came out to vote in huge numbers, marriage equality won big at the ballot box and many gays were elected to office.
With his now infamous "gifts" blunder, Mitt Romney proved yet again last week that Republicans couldn't be more out of touch with Latino voters on the issues that matter.
Latinas have always been a powerful force, but the 2012 elections demonstrated to the rest of the country our capacity to alter the course of an election and American history. The message remains clear: Latinas are watching, and we do vote.
As pundits continue to examine the outcome of various races and ballots cast Nov. 6, one persistent truth cannot be understated or ignored: the power ...