If you're targeting Hispanic shoppers, does your call center offer the opportunity to speak with a representative in Spanish? Does the in-store experience and product match advertisements?
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One of several hypotheses for the lack of regional investment is that the state of education and learning in the region constrains the ability of multilatinas to expand and reinvest in their own backyard.
Hispanic leaders have to talk about the need for Hispanic leadership in non-Hispanic circles, where they can influence others.
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