Advertising is by its nature, a probabilistic, risk-based exercise. Some of just-in-time manufacturing's benefits are applicable to problems faced today in the advertising industry.
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What unexamined beliefs are preventing your organization from achieving breakthrough results? Finding them and getting rid of them is the single most important thing you can do to dramatically improve your organization's bottom line.
Being certain about what really works means you're selecting the best people -- without the potential bias of pattern recognition. And that means a better return on investment.
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