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Lego Friends

Building a Pathway to Engineering for Our Daughters - Brick by Brick

The University of Central Florida Forum | Posted 08.10.2016 | Science
The University of Central Florida Forum

By Ali P. Gordon UCF Forum columnist As a father of young elementary and middle school-aged kids, I'm also curious to know exactly how my undergrad s...

'LEGO' Documentary Directors On The Gender Imbalance Of Toys

The Huffington Post | Rahel Gebreyes | Posted 07.29.2015 | Parents

LEGO has been heralded as one of the few gender neutral toys on the market, yet the company came under fire in 2012 when it released LEGO Friends, a l...

Dadmissions: Girls and Boys and Toys

Pete Wilgoren | Posted 02.09.2013 | Parents
Pete Wilgoren

When I go to McDonald's with the kids (yes, we go sometimes) I need to ask the Happy Meal people for a girl toy. If the girls get a boy toy, they get mad. Really.

ZOMG! Transforming Lego Game Boy

Posted 03.15.2012 | Teen

The prayers of Lego and game boy fanatics the world over have been answered: There is finally a transforming Lego Game Boy for every geek's portable g...

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing

The Huffington Post | Farah Miller and Emma Gray | Posted 01.15.2012 | Parents

Debate over gender-based toy marketing has reached a fever pitch. In December, LEGO -- a brand that previously could do no wrong -- came out with a gi...

Do Girls Need Their Own Legos?

The Huffington Post | Emma Gray | Posted 12.19.2011 | Parents

In January 2012, Lego is launching a new line of toys. Straying from their usual batch of ninjas, trucks, rockets, racecars, superheroes and robots, t...