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Lego

Introducing Director Barbie: Ready for Her Close-Up?

Ursula Burton | Posted 02.10.2015 | Women
Ursula Burton

We want children to grow up in a world where possibilities are many, where there are more options for them, and certainly playing with Director Barbie is going to give children an expectation that this job is open to both sexes. But children are sponges who absorb cultural cues.

And Here's The '50 Shades Of Grey' Trailer Recreated With LEGOs

The Huffington Post | Priscilla Frank | Posted 02.06.2015 | Arts

Have you ever wanted to see your favorite yellow childhood toys engaging in some soft BDSM? Now's your chance, with this slightly disturbing and remar...

A Simple Way to Make Legos Better

John Willey | Posted 02.04.2015 | Parents
John Willey

I had never really given much thought to how Legos are marketed. As far as I was concerned they were just the perfect toy to play with, with my kids. It never concerned me that Legos seemed to be very much a boy toy and not something that was marketed to girls. I have two boys, so seeing things from a parent with a girl's perspective was just not something on my radar.

Mattel Needs to Redefine Its Business; So Don't Hire a Toy Chief Executive

Gene Del Vecchio | Posted 01.30.2015 | Business
Gene Del Vecchio

Mattel has plenty of stellar executives. But as the company searches for its new leader from outside or within its walls, it needs to select the one who has entertainment, franchise development, and storytelling expertise in his or her DNA, and who can infuse the same at all levels and in all discussions.

22 Of Your Favorite Movies Got Turned Into LEGO

The Huffington Post | Bill Bradley | Posted 01.17.2015 | Entertainment

It's not the "LEGO Movie," but everything is still awesome! Adly Syairi Ramly already showed us what it would look like if bands were turned into L...

Fun's New Frontier

Peter A. Georgescu | Posted 02.22.2015 | Impact
Peter A. Georgescu

Remember how great Lincoln Logs and Erector sets were? It was one of the best gifts to unwrap at Christmas. They still are after half a century; you can buy them because they're such perfect ways to fuel a child's imagination.

14 Nerdy Gift Ideas For The Star Wars Fanatic In Your Life

The Huffington Post | Damon Beres | Posted 12.17.2014 | Technology

Now's the perfect time to buy your Star Wars items.

Timeless or New? The ABCs of Marketing in a Digital Era

Tom Doctoroff | Posted 02.12.2015 | Business
Tom Doctoroff

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.

Pixel Perfect: The Best Video Games for the Whole Family

Laurie Schacht | Posted 02.08.2015 | Parents
Laurie Schacht

Video games are no longer just a pastime for kids -- they are, in their own right, entertainment giants. With engaging characters, intricate storylines, and a ton of different ways to play, video games provide kids with endless hours of excitement.

Letter From Lego To Parents In The '70s Makes An Important Point About Gender

The Huffington Post | Caroline Bologna | Posted 11.25.2014 | Parents

Over the weekend, Daniel Fry posted a letter that LEGO included in boxes of its toy building bricks in the 1970s to Reddit. Addressed to parents, the ...

Don't Let the Buzz About Brand Experience Cloud Your Brand Idea

Tom Doctoroff | Posted 01.12.2015 | Business
Tom Doctoroff

Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.

Masks of Sexism: Trick-or-Treating From Fairy Princess to Miss Behaved

Sarah Key | Posted 12.27.2014 | Parents
Sarah Key

What makes girls (and women) retreat from our superpowers to damsels in distress? When we reach for a mask, why is it so often one of prettiness and not power?

This Is Picasso's 'Guernica' Recreated Entirely From LEGO

The Huffington Post | Katherine Brooks | Posted 10.30.2014 | Arts

The world will celebrate Pablo Picasso's 133rd birthday on October 25. So how did master model builder Veronica Watson prepare for such an occasion? S...

'Green News Report' - October 21, 2014

Brad Friedman and Desi Doyen | Posted 12.21.2014 | Green
Brad Friedman and Desi Doyen

The Green News Report is also available via... IN TODAY'S RADIO REPORT: Republican candidates continue to dodge the climate change question; Mo...

LEGO Quits Shell Over Arctic Drilling -- Who's Next?

Travis Nichols | Posted 12.09.2014 | Green
Travis Nichols

Shell is running out of places to hide. Today, LEGO announced it will be ending its 50-year relationship with the oil company after millions of people around the world called on the toymaker to put the partnership on ice.

Lego To Scrap Shell Deal After Arctic Protests

AP | By JAN M. OLSEN | Posted 12.09.2014 | Green

COPENHAGEN, Denmark (AP) — Danish toy maker Lego said Thursday it won't renew a deal allowing Shell to hand out Lego sets at its gas stations in som...

The Toy Giants

Laurie Schacht | Posted 12.08.2014 | Parents
Laurie Schacht

It's clear that there are driving forces behind both Lego's rise and Barbie's decline in sales: entertainment. Movies make such a huge impact on kids, and while it's nothing new, it's also something that won't change anytime soon.

How Digital Storytelling Is Bridging Gaps And Preserving Cultures

T.J. Cook | Posted 11.04.2014 | Impact
T.J. Cook

When you combine the power of technology with the power of storytelling, the possibilities are endless.

A Simple Question, A LEGO Kit and What I Learned

Amanda Magee | Posted 11.02.2014 | Parents
Amanda Magee

I cracked an eye, she beamed at me. I tried to keep it open, but the pull of sleep and the resistance to all that the day would hold was too strong. She was still as I drifted off again. Dreams and thoughts chest bumped in my mind, good sleep was over. I opened my eyes.

This House Is A LEGO Lovers Dream Come True

The Huffington Post | Samantha Toscano | Posted 08.23.2014 | HuffPost Home

If you thought the two-story red, blue and yellow masterpiece you constructed purely from LEGOs as a kid was impressive, then you're going to love thi...

And Here Is The LEGO House You've Always Dreamed Of

2012-02-16-archdailyreal.jpg | Posted 08.22.2014 | Arts

by Rory Stott Read the original story on ArchDaily BIG‘s LEGO House is now under construction, following a one of a kind foundation laying...

Edible Chocolate LEGOs Exist

The Huffington Post | Kate Bratskeir | Posted 08.22.2014 | Taste

Your childhood dream has been fulfilled.

Everything Is Not Awesome in LEGOland

Travis Nichols | Posted 09.23.2014 | Green
Travis Nichols

Using toys to advertise any kind of product to kids is wrong. But it's particularly harmful to sell children on Shell, a company with a shameful environmental record that plans to drill for oil in the Alaskan Arctic, one of the most vulnerable places on earth.

An Epic Lego Shipwreck Has Been Washing Thousands of Lego Onto Beaches

Roadtrippers | Posted 09.20.2014 | Weird News
Roadtrippers

BBC News recently reported on a pretty rad story out of Cornwall, UK. Way back in 1997 a shipping container carrying 4.8 million Lego pieces fell into...

Why I Encourage Failure in STEM: One Teacher's Experience in Finding Female Leaders in STEM

Julie Rohl | Posted 09.18.2014 | Education
Julie Rohl

Ah! The wonderful sound of clanging medals, young voices cheering, and the slapping of high fives -- it's the sound of students being rewarded for collaborating and utilizing their STEM skills. This sound does not come without a price -- it is the sound that can come after as many successes as failures.