Childhood provides a crucial window for changing cultural perceptions of disability. It is obviously beneficial to children who are disabled or have a disabled family member to be in an atmosphere where their differences are understood as a valued form of diversity, rather than a source of discomfort or fear.
What makes a toy hot? Is it hot because it's on TV every 20 minutes in front of your kids or because all of their friends have it so they absolutely must have one too? Or is it hot because it's based on a character they truly love, a passion that they have or their own unique play style, even if they haven't asked for it yet?