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Legos for Girls

Female Scientist LEGOs Will Soon Be Coming To A Store Near You

The Huffington Post | Jessica Samakow | Posted 06.06.2014 | Parents

Today in exciting LEGO news: The toy brand has announced that they will release a Female Minifigure Set that will include chemists, astronomers, and p...

3-Year-Old Crushes Gender Stereotypes With 'Badass Lego Girls'

The Huffington Post | Jessica Samakow | Posted 09.27.2013 | Parents

Next time LEGO wants to launch a line of toys for girls, they might consider speaking to 3-year-old Cecilia. Instead of going the pastel hair salon r...

Proof Girls DO Play With Legos

AP | Posted 11.05.2013 | Business

COPENHAGEN, Denmark — Danish toy maker Lego says sales soared 13 percent during the first six months of 2013, thanks partly to the new "Lego Fri...

Lego Sales Soar On Demand For New Girls' Series

AP | Posted 02.22.2013 | Parents

COPENHAGEN, Denmark -- Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls. The privately...

Can This Toy Cure Tech's Gender Imbalance?

The Huffington Post | Betsy Isaacson | Posted 11.13.2012 | Technology

Debbie Sterling wants to re-engineer the world, one girl at a time. A Stanford engineer who spent her childhood years thinking "engineering was nerdy...

The Kids Like Lego's For Girls

AP | JAN M. OLSEN | Posted 10.30.2012 | Business

COPENHAGEN, Denmark (AP) — Lego's new line of toys created specifically for girls helped first-half profits jump 35 percent, despite criticism for f...

ZOMG! Transforming Lego Game Boy

Posted 03.15.2012 | Teen

The prayers of Lego and game boy fanatics the world over have been answered: There is finally a transforming Lego Game Boy for every geek's portable g...

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing

The Huffington Post | Farah Miller and Emma Gray | Posted 01.15.2012 | Parents

Debate over gender-based toy marketing has reached a fever pitch. In December, LEGO -- a brand that previously could do no wrong -- came out with a gi...

Do Girls Need Their Own Legos?

The Huffington Post | Emma Gray | Posted 12.19.2011 | Parents

In January 2012, Lego is launching a new line of toys. Straying from their usual batch of ninjas, trucks, rockets, racecars, superheroes and robots, t...