When it comes to branding, nobody has spent more time building their audience, or more time understanding them and creating a product to match. There is none of the seeming desperation of Lady Gaga or the overt reinvention of Madonna. Beyoncé's mission has been nuanced and subtle and as a result, she's at the top.
A Black woman released an hour of Black Excellence and because it had language, challenging truth, and storytelling around the Black experience, it no longer "counted" as a place to engage the gospel narrative. When the narrative of scripture affirms and validates the Black narrative, it is called a skewed gospel.